PowerCard Privacy Policy

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PowerCard Privacy Policy
Effective Date: May 25, 2018

PowerCard will never rent or sell your email address to anyone-ever. This policy explains what information we collect when you use PowerCard’s sites, services, mobile applications (including the Eat Local mobile app), products, and content (“Services”). It also has information about how we store, use, transfer, and delete that information. Our aim is to comply with privacy law and more importantly, to earn your trust.

Data We Collect & How We Use It
PowerCard doesn’t make money from advertising or from selling your information. The tracking we do at PowerCard is to make our product work as well as possible, and to make sure you have the best possible experience when visiting one of our merchants.

In order to give you the best possible experience using PowerCard, we collect information from your interactions with our merchant network. Some of this information, you actively tell us (such as your email address, which we use to track your account or communicate with you). Other information, we collect based on actions you take while using PowerCard, such as what pages you access and your interactions with our product features. This information includes records of those interactions, your Internet Protocol address, information about your device (such as GPS location), and referral information.

We use this information to:
• Show you relevant information by geo-locating your mobile device
• Give merchants that you have visited the ability to send you special offers (assuming you have opted in)
• fight spam and other forms of abuse including credit card fraud
• generate aggregate information about how people use PowerCard Services

When you create your PowerCard account, and authenticate with a third-party service such as Facebook, we may collect, store, and periodically update information associated with that third-party account, such as your lists of friends or followers. We will never publish through your third-party account without your permission.

Information Disclosure
PowerCard won’t sell or transmit data about you to outside third parties for the purpose of providing or facilitating third-party advertising to you. We won’t sell information about you. We do, however, provide your email address, name, and mobile phone number to merchants that you have visited so they can send you special offers, new menu items, happy birthday rewards and similar marketing communications.

We may share your account information with third parties in some circumstances, including: (1) with your consent; (2) to a service provider or partner who meets our data protection standards such as STRIPE to process your credit card(s); (3) when we have a good faith belief it is required by law, such as pursuant to a subpoena or other legal process; (4) when we have a good faith belief that doing so will help prevent imminent harm to someone.

If we are going to share your information in response to legal process, we will give you notice so you can challenge it (for example by seeking court intervention), unless we’re prohibited by law or believe doing so may endanger others. We will object to requests for information about users of our services that we believe are improper.

Data Storage
PowerCard uses third-party vendors and hosting partners, such as Rackspace, Amazon, and Cloudflare for hardware, software, networking, storage, and related technology we need to run PowerCard. We maintain two types of logs: server logs and event logs. By using PowerCard Services, you authorize PowerCard to transfer, store, and use your information in the United States and any other country where we operate.

Third-Party Embeds
Some of the content that you see displayed on PowerCard is not hosted by PowerCard. These “embeds” are hosted by a third-party and embedded in PowerCard. For example: YouTube or Vimeo videos, Amazon storage for images and videos that appear within a PowerCard post. These files send data to the hosted site just as if you were visiting that site directly (for example, when you load a PowerCard post page with a YouTube video embedded in it, YouTube receives data about your activity). PowerCard does not control what data third parties collect in cases like this, or what they will do with it. So, third-party embeds on PowerCard are not covered by this privacy policy. They are covered by the privacy policy of the third-party service.

Some embeds may ask you for personal information, such as your email address, through a form but we do our best not to allow this to happen. However, if you choose to submit your information to a third party this way, we do not know what they may do with it. As explained above, their actions are not covered by this Privacy Policy. So, please be careful when you see embedded forms on PowerCard asking for your email address or any other personal information. Make sure you understand who you are submitting your information to and what they say they plan to do with it. We suggest that you do not submit personal information to any third-party through an embedded form.

If you embed a form that allows submission of personal information by users, you must provide near the embedded form a prominent link to an applicable Privacy Policy that clearly states how to you intend to use any information collected. Failure to do so may lead PowerCard to disable the post or take other action to limit or disable your account.

Tracking & Cookies
We use browser cookies and similar technologies to recognize you when you return to our Services. We use them in various ways, for example to log you in, remember your preferences (such as default language), evaluate email effectiveness, keep you logged in to our app and/or website, and personalize content and other information.

PowerCard doesn’t track you across the Internet. We track only your interactions within the PowerCard network (which encompasses PowerCard.com, custom domains hosted by PowerCard, and the merchants on the PowerCard/Eat Local network that you visit).

Some third-party services that we use to provide the PowerCard Service, such as Google Analytics, may place their own cookies in your browser. This Privacy Policy covers use of cookies by PowerCard only and not the use of cookies by third parties.

PowerCard complies with the “Do Not Track” (“DNT”) standard recommended by the World Wide Web Consortium. For logged-out users browsing with DNT enabled, PowerCard’s analytics will not receive data about you, but we will do some first-party tracking in order to customize content and provide data to third-party service providers that enable PowerCard Services to work. When you use PowerCard while logged-in to your account, we cannot comply with DNT. Here’s some more information about PowerCard’s Do Not Track policy.

Modifying or Deleting Your Personal Information
If you have a PowerCard account, you can access or modify your personal information, and you can email support@powercard.com to have your account deleted.

To protect information from accidental or malicious destruction, we may maintain residual copies for a brief time period. But, if you delete your account, your transactional information and content will be unrecoverable after that time. PowerCard may preserve and maintain copies of your information when required to do so by law.

Data Security
We use encryption (HTTPS/TLS) to protect data transmitted to and from our site. However, no data transmission over the Internet is 100% secure, so we can’t guarantee security. You use the Service at your own risk, and you’re responsible for taking reasonable measures to secure your account.

Business Transfers
If we are involved in a merger, acquisition, bankruptcy, reorganization or sale of assets such that your information would be transferred or become subject to a different privacy policy, we’ll notify you in advance so you can opt out of any such new policy by deleting your account before transfer.

Email from PowerCard
Sometimes we’ll send you emails about your account, service changes or new policies. You can’t opt out of this type of administrative email unless you delete your account. But, you can opt out of non-administrative emails such as digests, newsletters, and activity notifications through your account’s “Settings” page or by clicking the unsubscribe link provided in each email.

When you interact with an email sent from PowerCard (such as opening an email or clicking on a particular link in an email), we may receive information about that interaction.

Changes to this Policy
PowerCard may periodically update this Policy. We’ll notify you about significant changes to it. The most current version of the policy will always be here and we will archive former versions of the policy here.

We welcome feedback about this policy by contacting us via support@PowerCard.com.

Data Protection Statement for European Union Users
Description of Processing Activity
PowerCard collects and stores personal information about its users to customize their merchant experience and to enable personalized marketing offers. We share minimal data with our service providers.

Purposes of Processing
Provide, test, promote, and improve the services surrounding your merchant experience
Gather usage statistics of our services to better serve you
To facilitate your involvement in our Loyalty, Gift, and Mobile App products

Legal Bases
In order to provide the services, PowerCard collects and stores personal data about its users on the legal basis of consent given when you create an account and agree to the Privacy Policy.

PowerCard also pursues its legitimate interests by collecting minimal data of logged out users to provide the services, as outlined above.

PowerCard will consider related complaints in compliance with the General Data Protection Regulation’s rights of the data subject, as well as rights of expression and access to information.

Public Nature of Personal Data
Logged-in users may choose to interact publicly with the PowerCard Services in the form of reviewing their merchant experience and sharing links on connected social media accounts, or writing original posts. Where such personal data may reveal special category protected data, it is processed on the basis that it is manifestly made public by the user. Additional information on potential consequences of such processing can be found below. If you do not agree to this public usage, do not create an account or use these features of PowerCard Services.

Categories of Personal Data Collected
Logged-out users
IP address
Browser information
DNT status

Logged-in users:
Email address (non-public)
Session activity (security)
Linked social media accounts (optional)
IP address
Browser information
Merchant interactions
Posts and responses

Billing information and history

Categories of Recipients
PowerCard shares minimal personal data with third-party processors in order to provide the Services. These processors offer at least the same level of data protection as that set out in this statement. This includes the following categories of recipients:
Payment Processors
Hosting, Storage, & Other Infrastructure
Communication & Support
Search engines will index user profiles, public interactions, and any user-generated content. Users may also share links to your content on social media.

Payment Processors
PowerCard provides Services in conjunction with several payment processors, including: Stripe, Paypal, Google Play, and Apple Pay, through which users may pay for PowerCard memberships or receive payment based on participation in our Partner program. Those companies acting as payment processors may collect and store personal data related to your billing information and history in order to provide their services, and may collect and store personal data and business data to prevent fraud and other abuse.

When you delete your PowerCard account, PowerCard deletes your personal data as outlined in this document. However, to delete your payment or billing information, you will need to do so with your payment provider, as PowerCard only has minimal secure access to those records as needed to provide the services.

Embedded Content
PowerCard posts may contain third-party embeds, which may in some cases collect and store personal data. The use of personal data by embedded content providers is not covered by this statement, but by the privacy policies of those sites or services.

Potential Consequences of Processing
By creating an account on PowerCard, users may make certain personal data about themselves public and accessible to others on their profile and through network interactions. This may in some cases constitute special category protected data which is considered manifestly made public by the user.

Due to the public nature of information posted to PowerCard, it may be possible for third parties to derive identifying personal data from posts, whether by reading, inference, supplemental research, or automated extraction and analysis.

Users are free to use their real name and information, or a pseudonym of their choosing, for their account. Users may also choose to use the service without posting data or engaging in network interactions. However, if you do not agree with and accept the risks of such usage, you may not use the services.

Cross-border Transfers
PowerCard is hosted in the United States. By using PowerCard Services, you authorize PowerCard to transfer, store, and use your information in the United States and any other country where we operate. Where your data is disclosed to our processors, it is subject by contract to at least the same level of data protection as that set out in this statement.

PowerCard retains personal data associated with your account for the lifetime of your account. If you would like to delete your personal information, you can delete your account at any time by emailing support@powercard.com. Deleted account data will become unrecoverable in our system after a period of fourteen days.

To delete your payment or billing information, you can email support@powecard.com and we delete your payment information with our payment provider.

Rights of Data Subjects
If you sign up for a PowerCard account, you may correct information associated with your account from the Settings page.
You may withdraw consent by deleting your account at any time by emailing support@powercard.com, where we will erase your personal information completely within 14 days (except to the extent PowerCard is prevented by law from deleting your information).
You may object at any time to the use of your personal data by contacting support@powercard.com. If your complaint relates to alleged misuse of your personal data by a third party, it may result in suspension of that post or account in keeping with relevant law, public interest, our contractual obligations, and the rights of expression and access to information of others.

You may at any time lodge a complaint regarding the processing of your personal data by
PowerCard with the Supervisory Authority of your EU member state.

Contact Information
PowerCard Corporation
3301 Burnt Mill Dr.
Wilmington NC 28403
United States of America